瑞德堡大酒店营销部管理实务

精品文档---下载后可任意编辑目 录CATALOGUE第一章 市场营销部组织结构图··························································4 ORGANIZATON CHART第二章 市场营销部各岗位职责········································5-14 POSITION RESPONSIBILITIES OF M&S DEPT 2.1 市场营销部经理 M&S Dept Manager··································5-6 2.2 商务销售代表 Sales Representative of Commercial················7-82.3 旅行社销售代表 Sales Representative of Travel Agency············9-102.4 秘书 Secretary··············································11-122.5 美工 Art Designer·········································13-14 第三章 市场营销部各岗位工作程序及标准··························15-26STANDARD OPERATION PROCEDURE OF M&S DEPT3.1 商务销售代表促销访问 Promotion and Sales Call ··························15-163.2 长包房销售 Long-Staying Room Sales·······················17-19 3.3 团队预订 Group Reservation································20-21 3.4 旅行社销售代表外出销售 Outside Sales Call···································22 3.5 会议销售 Conference Sales··································23-24 3.6 与旅行社签订协议 Travel Agency Agreement Signing··················25 3.7 团队预订更改、取消 Reservation Amendment & Cancellation············26 第四章 附加程序···························································27-32ACCESSORY PROCEDURES4.1 处理突发事件 Handling an Emergency··················...