目录序言.....................................................................................................................................................2一、汽车市场营销现状调查.............................................................................................................31、 市场状况调查.....................................................................................................................32、 竞争情况调查.....................................................................................................................33、 购车者情况分析.................................................................................................................34、 企业资源能力分析.............................................................................................................4二、SW OT 分析............................................................................................................................... 51、 优势 (strength).................................................................................................................. 52、 劣势(weakness)................................................................................................................ 53、 机会(opportunity).............................................................................................................. 54、 威胁(threat)........................................................................................................................5三、STP 分析....................................................................................................................................51、市场细分(Segmenting).......................................................................................................52、选择目标市场(Targeting)................................................................................................... 53、产品定位(Positioning)..........................................................
