+013+信阳同济妇产医院推广方案1.个人简介...............................................................................................................................32.问题分析...............................................................................................................................32.1.影响因素.................................................................................................................32.1.1.着陆页.............................................................................................................32.1.2.账户表现.........................................................................................................32.1.3.网站.................................................................................................................32.1.4.服务器.............................................................................................................33.市场分析...............................................................................................................................43.1.竞争对手.................................................................................................................43.2.目标人群.................................................................................................................43.3.地理位置.................................................................................................................44.SEM推广分析.......................................................................................................................44.1.数据分析.................................................................................................................44.1.1.盈利性：.........................................................................................................44.1.2.时段选择：.....................................................................................................45.账户设计（百度竞价）.......................................................................................................55.1.投放地域.................................................................................................................55.2.时段........................................................................................................................55.3.投放设备.................................................................................................................55.4.科室........................................................................................................................55.5.计划........................................................................................................................55.6.单元........................................................................................................................55.7.关键词.....................................................................................................................55.7.1.一般出价原则.................................................................................................55.7.2.匹配模式.........................................................................................................65.7.3.品牌词.............................................................................................................65.7.4.竞品词.........
