万通双花园项目营销策划报告

目 录一、区域市场分析-----------------------------------------------------------------------------------------------2〔一〕供给分析-----------------------------------------------------------------------------------------------2〔二〕需求分析-----------------------------------------------------------------------------------------------7〔三〕价格分析-----------------------------------------------------------------------------------------------8〔四〕结论-----------------------------------------------------------------------------------------------------9二、工程分析----------------------------------------------------------------------------------------------------10〔一〕工程优势分析----------------------------------------------------------------------------------------10〔二〕工程劣势分析----------------------------------------------------------------------------------------11〔三〕存在的时机-------------------------------------------------------------------------------------------13(四)面临的威胁-----------------------------------------------------------------------------------------------13三、销售方案----------------------------------------------------------------------------------------------------14〔一〕目前存在的问题-------------------------------------------------------------------------------------14〔二〕工程定位----------------------------------------------------------------------------------------------15〔三〕客户定位----------------------------------------------------------------------------------------------15〔四〕价格方案----------------------------------------------------------------------------------------------15〔五〕工程建议----------------------------------------------------------------------------------------------16〔六〕销售策略----------------------------------------------------------------------------------------------16〔七〕现场包装----------------------------------------------------------------------------------------------20四、宣...