可口可乐战略分析小组成员万秋红买尔哈巴古丽夏尔目录可口可乐战略分析..........................................................................................................................0小组成员..........................................................................................................................0万秋红..............................................................................................................................0买尔哈巴..........................................................................................................................0古丽夏尔..........................................................................................................................0公司简介..................................................................................................................................2企业使命..................................................................................................................................2企业愿景..................................................................................................................................2外部环境分析..........................................................................................................................3(一)PEST 法分析..........................................................................................................3内部环境分析..........................................................................................................................5(一)SWOT 分析..............................................................................................................5企业战略分析..........................................................................................................................6(一)品牌战略..............................................................................................................6(二)土化战略........................................................................