山城啤酒促销活动方案 目录一、促销策划..................................................................................................................................31、活动背景............................................................................................................................32、活动目的........................................................................Error: Reference source not found3、活动时间............................................................................................................................44、活动地点............................................................................................................................45、 活动方式..........................................................................................................................46、广告配合方式.....................................................................................................................47、整个活动人员分配.............................................................................................................48、前期安排............................................................................................................................5（1）场地安排.................................................................................................................5（2）人员准备.................................................................................................................5（3）前期宣传 ...............................................................................................................5（4）报名方式：.............................................................................................................69、费用预算............................................................................................................................710、意外防范...................................................................................................................
