-------------建行手机银行营销方案...........................................................................2一、背景简介.................................................................................2二、产品介绍.................................................................................21. 功能介绍.................................................................................32。...................................................................................业务介绍53。...................................................................................业务特点7三、市场分析.................................................................................81. 目标市场分析.........................................................................82。...........................................................................市场前景分析93。................................................................................SWOT 分析9四、营销组合策略.......................................................................121。...................................................................................宣传策略122。...................................................................................营销策略14五、风险管理...............................................................................171。...................................................................................操作风险172。...................................................................................技术风险173。..................................................................................业务风险:184. 法律风险...............................................................................185。...................................................................................信誉风险18六、经费预算...............................................................................19七、预期效果...............................................................................20建行手机银...
