浅谈活动营销对皮雕项目的作用——以积成厚皮雕为例摘要：活动营销在皮雕项目中的应用是指皮雕销售商通过运用活动营销策略为顾客营造出良好的体验，从而在消费者的心底留下深刻的品牌印象，促进皮雕产品的销售。本文通过解析活动、活动营销、皮雕的含义，分析皮雕行业运用营销策略的必要性，并结合实际案例分析皮雕项目中的活动营销策略，分析的过程中发现其存在的问题，并根据问题提出解决方案，如不断创新，使皮雕产品多样化、皮雕匠人要更新营销观念并与消费者建立愉快的关系、，希望对皮雕品牌今后的营销实践有所帮助。关键词：活动；活动营销；皮雕The Application of Experiential Marketingin The Sale of Skin CarvingAbstract:The application of experiential marketing in the sale of skin carving refers to the sale of skin carving products by the sellers of skin carving by using the experience marketing strategy to create a good experience for the customers, and thus leave a profound brand impression on the bottom of the consumer's heart and promote the sale of the skin carving products.Based on the analytic experience, experience economy, experience marketing means, according to the market status quo analysis of leather industry, the necessity of using experience marketing strategy, combined with the actual case analysis panels sales experience in the marketing strategy, such as through the senses guide customers to participate in the experience set the theme, emotional infection consumer experience, attract consumer experience. Found in the course of analysis of the existing problems, and according to the problem solution is put forward, such as continuous innovation, make the skin carving experience product diversification, leather carving craftsmen to update marketing concept and pleasant relationship with consumers, set the appropriate price of leather carve experience, hope for the carving brand marketing practice i...
