牡丹信用卡深圳地区营销策略研究摘 要本文首先探讨了相关的营销战略理论，然后分析了我国信用卡市场发展现状和银行信用卡业务现状，对银行信用卡策略进行分析，并指出了其中存在营销深化、价格体系不完整等问题。借鉴了西方发达国家信用卡营销的经验，最后提出了银行信用卡营销策略的建议。作为重点，本文用了较大篇幅分析了银行信用卡营销现状和存在问题，以及对其营销策略选择提出了具有可操作性的建议推进银行信用卡经营体制的改革、加强信用卡业务的市场细化和业务创新、完善其价格体系、加强信用卡的品牌建设、开展与其他产品的交叉销售、培育市场的信用卡消费文化、采用网络营销策略和关系营销策略、加强风险控制和风险控制体系与客户综合信息管理系统的建立。关键词：信用卡；信用消费；金融市场；营销策略I华南理工大学网络教育学院毕业论文（设计说明书）AbstractThis article first explored related marketing strategy theory, and then analyze the credit card market development status and credit status, bank credit card policy analysis, and highlights the deepening existing marketing, price system is incomplete. Draws the Western developed countries credit card marketing experience, bank credit card marketing policy recommendations. As the focus of this article with the larger part of the bank credit card marketing situation and problems, and to its marketing strategy selection made actionable recommendations promote bank credit card operating system reform, strengthen the credit card market refinement and business innovation, improve its price system, strengthen the credit card brand-building, development and other product cross-selling, nurture market credit card consumer culture, the use of Internet marketing strategies and relationship marketing strategies and enhance risk control and risk management system and customer comprehensive information management system.Keywords: Credit card; Consumer credit; Financial markets; Marketing strategyII目 录目 录摘 要.................
