当代大学生消费行为分析报告 目 录摘 要···································1一、大学生的消费现状和消费结构······················1（一）大学生的消费现状··························1（二）大学生的消费结构··························11.基础生活消费······························12.学习消费································13.休闲及娱乐消费·····························14.人际交往消费······························1二、大学生的消费特点···························1（一）消费结构多元化···························1（二）消费主流理性化···························2（三）消费行为彰显个性化·························2三、影响大学生的消费行为的因素······················3（一）家庭的影响·····························3（二）社会环境的影响···························3（三）大学生受自身或心理的影响······················3（四）受社会教育力度不够和学校管理不足的影响···············3四、大学生消费的分析和建议························31.理财教育································32.弘扬传统文化,传承节俭美德························4（二）建设校园消费文化··························4结论···································4参考文献·································41当代大学生消费行为分析报告摘要：改革开放以来，社会的物质生活水平和消费水平不断提高，人们的消费倾向不再单一。大学生在消费群体中是一个特殊的存在，大学生的消费行为和消费观念与上一代的观念十分不同，受西方影响越来越喜欢个性、超前、轻奢的消...
