电视媒体自制剧的产业价值研究摘要长久以来，各个电视台之间都展开了对电视剧资源的争夺。现今媒体行业的竞争越来越激烈，质量好的电视剧资源不仅非常难得而且价格普遍较高，在这个大环境下，媒体行业开始利用自制剧来在激烈的市场竞争之中站稳脚跟。自制剧可以给电视台带来经济效益，具有时效性短的特征，不利于电视台取得长期、持续性的经济效益。除此之外，其盈利模式仍然按照传统传统的转让播放权、有偿插播广告、后期产品的开发来进行，较为单一，尚未形成一个围绕自制剧的产业链，所以，其目前需要解决的就是解决其盈利模式单一的问题，以期达到让我国文化产业又好又快发展的目标。本文从电视自制剧的相关理论入手，分析了自制剧产业价值的构成，并对其盈利模式进行剖析，在此基础上，提出从策划环节、制片环节、发行环节以及传播环节等四个方面提出了完善对策。关键词：自制剧；产业链；盈利模式abstractTV play has always been a major television competition resources. In today's intense competition in the media, the lack of high-quality TV Resources and the environment is too high prices, homemade drama began to become a major weapon in the television media to win the competitive advantage. Although the TV series can bring short-term economic benefits, but it is not conducive to long-term economic and social benefits. In addition, self-made drama profit model is very simple, is to transfer and post product development of audio and video broadcast rights of copyright, advertising sponsorship, simple, and no formation of self-made drama as the center of the industry chain, to promote the development of China's cultural industry, diversification of profit model. Starting from the theory of this TV drama, analyzes the value of self-made drama industry, and its profit model are analyzed, on this basis, from four aspects of planning, production, distribution link link link and communication links and puts forward the countermeasures to perfect.Key words: TV play; va...
