目录目录...................................................................................................................................................I摘要...................................................................................................................................................IAbstract.............................................................................................................................................II前 言..............................................................................................................................................1第一章 电子商务..........................................................................................................................21．1 电子商务的含义..............................................................................................................21.2 电子商务的分类................................................................................................................21.3 电子商务的特点................................................................................................................31.4 电子商务的意义................................................................................................................3第二章 零售企业运营管理..........................................................................................................42.1 零售企业的含义..............................................................................................................42.2 零售企业的分类................................................................................................................42.3 零售企业的运营管理的含义............................................................................................42.4 零售企业的运营管理的特点............................................................................................5第三章 零售企业营运管理现状.............................................................
