电子商务信用机制研究 工商管理专业

I电子商务信用机制研究摘 要电子商务具有方便、快捷等优势，得到蓬勃发展，但目前电子商务仍存在着很多问题，其中交易双方的相互信任问题仍没有得到解决。本文分析了我国现有的电子商务信任问题和影响因素，提出了新的信任模型,在借鉴原信任公式的基础上考虑地理因素对信任值的影响。实验证明提出的模型具有在网络诈骗多发生的区域和少发生的区域可以适当调节信任值,具有一定的抗攻击能力。该论文有图 12 幅，表 6 个，参考文献 11 篇。关键词：电子商务 信任机制 信任模型IIResearch on Credit Mechanism of Electronic BusinessAbstractElectronic commerce has the advantages such as convenient, fast, get to flourish, but the electronic commerce still exists many problems, including the problem of the mutual trust is still not solved. E-commerce trust of this article analyzes the existing problems and influence factors, puts forward a new trust model and trust in reference to the original formula on the basis of considering the influence of geographical factors on trust value. Experiments prove that the proposed model is in the area of network fraud more and less area can adjust trust value, has a certain ability to resist attacks.The paper has 12 figures, 6 tables，11 references. Key Words: Electronic Commerce Trust Mechanism Trust ModelIII目 录摘 要..............................................................IAbstract...........................................................II目 录............................................................III1 绪论..............................................................11.1研究背景及国内外研究综述...................................11.2本文研究内容及论文结构.....................................22相关概念的界定..................................................32.1电子商务的概念.............................................32.2信用及其相关概念...........................................43电子商务信用问题分析..................................