大姚县孔庙景区提升游客满意度的策略探析[摘要]21世纪，景区竞争优势转移到游客管理上。在这种情况下，景区的竞争就表现在怎样以最快速度响应，满足不断变化的游客需求。在今天景区的游客满意度管理已经被广泛用来提升景区核心竞争能力，许多景区都采取人性化的游客满意度管理方式来作为获取竞争优势。游客满意度作为景区管理重要部分之一，对景区管理起着重要的作用。游客满意度一直是景区和管理者普遍关注的一点问题，游客满意度对游客的消费行为和消费质量以及景区的形象都起到至关重要的作用，景区只有将游客满意度维持在良好的水平，才能进一步发展自身的知名度。本文将以大姚县孔庙景区为研究对象，通过实证分析和数据分析，说明游客满意度对其发展的影响和提出提高游客满意度的建议。[关键词]孔庙景区； 游客满意度； 景区管理； 服务质量IIIA Tentative Study on the Strategy of Promoting Tourists' Satisfaction in Kongmiao Scenic Spot in Dayao CountyAbstract:Customer satisfaction has always been a scenic spot and managers generally concerned about the problem, customer satisfaction on the consumer behavior and consumer quality and the image of the area has played a vital role in the area only to maintain customer satisfaction at a good level , In order to further develop their own visibility. This paper will take the Confucius Temple in Dayao County as the research object, through the empirical analysis and data analysis, explain the impact of customer satisfaction on its development and propose to improve customer satisfaction. Key words:Confucius Temple area; tourists; satisfaction degreeIII目 录引 言.........................................................................1一、游客满意度的相关理论.......................................................1（一）游客满意度的概念.....................................................1（二）影响游客满意度的因素.................................................2（三）提升游客满意度的重要性...............................................2二、大姚县孔庙景区游客满...
