I物流包装现状及发展策略——以京东为例内 容 摘 要随着现代互联网以及电子商务的急剧发展，网上购物应时出现。物品从最原始形态到最终售出基本都涉及了包装，人们也越来越意识到包装这一环节的重要性，但我国的包装还存在着很多问题。本文借鉴与学习了其他人对物流包装的研究结论，根据目前的包装现状，再结合京东网购做了一份人们对物品包装关注程度的调查问卷，较全面地分析了物流包装现存的几大问题及其原因，找到相应的对策如减少浪费，生产环保容器、建立包装标准化与规范物流作业、推广快递包装回收、培训相关人才、借鉴发达国家包装经验等，并提出包装未来可能的发展策略及方向。关键词：物流包装；绿色包装；京东网购IICurrent situation and development strategy of logistics packaging——Taking Jingdong as an example AbstractWith the rapid development of modern Internet and e-commerce, online shopping appears at the right time.From the most primitive form to the final sale of goods, packaging is basically involved. People are more and more aware of the importance of packaging, but there are still many problems in China's packaging.Based on the research conclusions of other people's logistics packaging, according to the current packaging situation, combined with Jingdong online shopping, this paper makes a questionnaire about people's attention to the packaging of goods, comprehensively analyzes the existing problems and causes of logistics packaging, and finds the corresponding countermeasures, such as reducing waste, producing environmental protection containers, establishing packaging standardization and standardizing logistics Industry, promotion of express packaging recycling, training of relevant talents, learning from the packaging experience of developed countries, etc., and put forward the possible development strategy and direction of packaging in the future.Key words:Logistics packaging；packaging issues；Jingdong online shopping目 录...
