本科论文摘 要随着移动互联网信息技术的迅速发展,它不仅彻底改变了以往人类直接传递信息的传统方式,而且彻底颠覆了当前所有实体经济产品的市场组织结构和经营方式,创造了现出一种崭新的商品交易经营模式。在当前"互联网+"的发展大环境下,如何有效抓住这一契机,实现产与移动互联网的有机深度融合必将是新时代形势的发展趋势。本文在潍坊市当地市场调查的基础上,结合当地相关行业统计数据和案例运用中国市场经济营销学中的相关研究理论对潍坊当地萝卜的市场营销管理模式研究进行了数据分析与案例研究。本文观点认为,以往当地特色品牌农产品的市场营销管理模式仍然存在诸多局限性,面对种种新机遇新发展挑战,应充分结合当地农业实际,运用传统互联网营销思维等去探寻一条更加适合自身的农业发展经营道路。关键词:特色农产品,潍坊萝卜,互联网,营销模式本科论文AbstractWith the rapid development of mobile Internet information , it not only completely changed the traditional way of human direct transmission of , but also completely subverted the current market organizational structure and mode of operation of all real economic products, creating a new commodity trading business model. , In " the current "Internet +" development , how to effectively seize this , to achieve the organic and deep integration of the production and mobile Internet will be the development trend of the new era situation. Based on the local market research in Weifang , this paper analyzes the marketing management model of local radish in Weifang with the use of relevant research theory in Chinese market economy marketing marketing theory. This paper holds that , the past, the marketing management mode of local characteristic brand agricultural products still has many , in the face of new opportunities and new development , we should fully combine with the local agricultural , use traditional Internet marketing thinking, etc. to explore a more suitable for their own agricultural developm...
