1题 目： 魏集古村落旅游的文化营销策略研究摘要随着国际经济的快速发展和科技的进步，旅游业已经成为国家的重要产业。消费者的个人可支配收入越来越高并将有大部分用于旅游方面，而且消费者对于精神层面的要求不断提高，已经从原来的观光消费逐渐转变为文化消费，如此消费者会更加注重文化形态产品。旅游业重心就是文化，文化是旅游的灵魂，是旅游业发展的根基。因此进行文化营销是现在旅游业发展的需要，我们必须重视旅游的文化营销才能使旅游业更好地发展。新媒体的发展也为旅游业了带来生机，传播旅游景点文化，树立旅游景点品牌已经离不开新媒体。本文针对魏集古村落的文化营销，从现实出发经过分析其目前存在的问题，找出解决这些问题的对策和解决方法，使古村落景区实现文化营销的目标。通过旅游让游客增长文化见识，感受不同地方的民俗风情，了解不同地方文化，让得古村落文化得以传承。关键词：文化营销;旅游文化;古村落旅游2AbstractWith the rapid development of the international economy and the progress of science and technology, tourism has become an important industry of the country.Consumers' personal disposable income will be more and more expensive for tourism, and consumers' demands for spiritual aspects are constantly increasing, from the original tourism consumption gradually to cultural consumption, so consumers now pay more attention to cultural products. The important core of tourism is culture, which is the soul of tourism and the foundation of tourism development. Therefore, tourism cultural marketing is now the need of tourism development, we must pay attention to tourism cultural marketing in order to make tourism better development. The development of new media also brings vitality to the development of tourism, spreading the culture of tourist attractions, establishing the brand of tourist attractions has been inseparable from the new media. Aiming at the cultural marketing of Weiji ancient village, this paper analyzes its current problems from the p...
