目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 中国建设银行辽阳分行简介及发展现状............................................................21.1 中国建设银行辽阳分行简介......................................................................21.2 中国建设银行辽阳分行对私业务发展现状分析......................................21.3 中国建设银行辽阳分行对私业务发展环境分析......................................42 中国建设银行辽阳分行对私业务存在问题分析................................................62.1 对私业务产品内容与消费者需求不符......................................................62.2 市场推广力度不够......................................................................................62.3 对私业务营销渠道单一..............................................................................72.4 对私业务服务质量不高..............................................................................72.5 对私业务产品价格缺乏市场竞争力..........................................................83 促进中国建设银行辽阳分行对私业务发展的对策............................................93.1 明确客户群体，丰富产品内容..................................................................93.2 积极落实市场推广工作..............................................................................93.3 拓宽对私业务市场营销渠道....................................................................103.4 提高对私业务客户服务质量....................................................................113.5 加大对私业务市场优惠力度....................................................................12结 论...................................................................
