目 录摘 要..........................................................IAbstract..........................................................II引 言.........................................................11 地产广告文案概述................................................21.1 地产广告文案的发展.........................................21.2 地产广告文案的特色分析.....................................32 地产广告文案中古诗词修辞的使用分析..............................52.1 地产广告文案中古诗词修辞的使用情况.........................52.2 地产广告文案中古诗词修辞的使用方式.........................62.2.1 拟人修辞手法的使用.....................................62.2.2 夸张修辞手法的使用.....................................62.2.3 比喻修辞手法的使用.....................................62.2.4 对偶修辞手法的使用.....................................73 地产广告文案中修辞错误现状及原因................................83.1 地产广告文案修辞错误存在的现状.............................83.2 出现修辞错误的原因.........................................93.2.1 对修辞手法的认知差异...................................93.2.2 对华丽词句的盲目追求...................................94 地产广告文案引用古诗词过程中修辞错误及建议.....................104.1 引用古诗词过程中修辞错误案例分析..........................104.1.1 拟人修辞的误用........................................104.1.2 夸张修辞的误用........................................104.1.3 比喻修辞的误用........................................114.1.4 对偶修辞的误用........................................114.2 地产广告文案中修辞错误的改进建议..........................114.2.1 加强修辞使用能力......................................124.2.2 加强跨学科运用能力....................................134.2.3 减少对华丽词句的追求..................................14结 语........................................................14参考文献........................................................16致 谢..................................................
