图书博客营销的现状及影响因素分析 市场营销专业VIP专享

图书博客营销的现状及影响因素分析摘 要：近年来，随着博客用户数量的持续增长，博客已成为一种网络营销工具，在帮助人们展现自己、拓展人际关系、传播和交流知识、进行市场培育等方面，发挥出无与伦比的威力。这种新型的营销方式也越来越受出版界尤其是编辑们的重视，被誉为畅销书免费的网络推广利器。他们结合书籍和博客，创造出新的出版营销宣传方式。本课题旨在通过在网上发布的问卷调查，探讨图书博客营销的现状及存在的问题，对以图书编辑为个体的博客营销进行初步的探索，力图从营销技术层面帮助编辑们更好地运用博客进行图书和出版品牌的推广。关键词：图书；博客营销；影响因素The present situation and influence factor of the Hang zhou college students’ business senseAbstract: In recent years, With the continuous growth of the number of blog users, blog has become a kind of network marketing tool. It plays an important role in helping people show themselves, expand relationships,spread and exchange knowledge , develop market and etc.Publishers have payed attention to the new marketing mode ,especially editors.It is hailed as a network edge tool of top sellers.They combine the books and blog to create some new propaganda ways of publishing marketing, of which blog has become a form of book marketing. Through questionnaires released on the internet, this subject aims at investigating the present situation and existing problems of books blog marketing, analyzing the approaches to improve the effectiveness of books blog marketing,and help editors expend books and publishing brand on marketing techniques. Key words： book；blog marketing；Influence factor引言在澎湃而来的电子商务浪潮中，随着网络技术的不断发展、完善，上网人数的直线上升，越来越多的新鲜事物源源不断地涌现出来。在未来网络化社会里，市场的运作机制、环境条件和技术基础都发生了深刻的变化，随之而来的营销和管理模式也发生了翻天覆地的变化。这时的企业应当怎样应对这一变化、怎样开展网络经营、怎样开拓市场、怎样创...