网红经济发展趋势研究——以电商网红为例 工商管理专业

网红经济发展趋势研究——以电商网红为例 摘 要2015 年，网红一词开始活跃在大众视野中，成功入选《咬文嚼字》编辑部公布的2015 年十大流行语。并且由阿里巴巴 CEO 张勇首次提出网红经济这一概念。2016 年，网红经济大爆发，引起了人们广泛关注和争议，在互联网时代背景下，网红经济的未来发展成为人们关注的问题。本文介绍了网红及网红经济的相关概念、以网红产业链下电商网红为例，介绍其发展及营销现状，分析了电商网红现有的不足以及面临的挑战，并给出了相应的建议以及对网红经济的未来发展趋势提出了展望。【关键词】网红经济 电商网红 网红营销 IAbstractIn 2015, the word "Red Celebrity" started to become active in the public view and was successfully selected as one of the top ten buzzwords in 2015 released by the editorial department of "Bitter". And by Alibaba CEO Zhang Yong first proposed the concept of Internet economy. In 2016, the great red economy broke out and caused widespread concern and controversy. Under the background of the Internet era, the future development of the Internet economy has become a concern. This paper introduces the related concepts of Reed Reds and Reed Revenues. Taking the e-commerce resellers as examples, this paper introduces the development and marketing status quo, analyzes the shortcomings and challenges faced by Resellers, and gives Put forward the corresponding suggestion and put forward the prospect to the future trend of the network red economy.【Key words】Internet celebrity economy E-commerce celebrity Net red marketingII目 录摘 要...................................................................IIAbstract................................................................III第 1 章 绪论...............................................................11.1. 研究背景.............................................................11.2. 研究意义.............................................................11.3. 研...