浅析华电公司品牌营销策略 【摘 要】随着电力市场的日益激烈竞争、探索一条适合自身发展的电力营销之路已成为中国华电集团公司当前急需解决的问题。借助 4Rs(关联、反应、关系、回报)营销理论,认为当今电力企业应采取以下的几种策略来深化其当前的品牌营销。Abstract：Along with the electric power market increasingly intense competition, to explore a suitable for the development of electric power marketing road China Huadian Corporation has become an urgent problem. With the help of 4Rs ( correlation, response, relationship marketing theory, return ), argues that the power enterprises should take the following several strategies to deepen its current brand marketing.Keywords：Brand effect；Marketing strategy；Demand service 【关键词】 品牌效应 市场营销策略 需求服务 1目 录【摘 要】...........................................................1前言................................................................3一、当前电力企业市场营销的现状......................................31.1 当前的电力现状..............................................3二、电力企业市场营销存在的问题......................................42.1 营销策略不合理及市场的细分...................................42.2 企业竞争加剧，出现可替代能源.................................42.3 在电网上存在负荷建设不足.....................................52.4 其次观念问题是重要问题......................................52.5 在电费方面存在严重的欠费问题.................................5三、电力企业市场营销采取的策略......................................63. 1 建立品牌营销 切实转变观念.................................63.2 品牌建立的重要性............................................73.3 品牌对于消费者的价值.........................................7四、在打造品牌的过程中要采取的措施..................................84.1 主动同客户搞好多种互动关系...................................84.2 积极响应客户的需求..........................................84.3.2 积极去关注...
