中企业纵向一体化发展战略研究 ——以奇虎科技有限公司为例摘 要越来越多的企业开始采用纵向一体化的战略来提升企业自身的竞争力，然而在实际操作中，纵向一体化在不同行业中对企业所产生的影响是不同的。纵向一体化是指企业在原先的基础之上，从单一的链条扩展到产业链的多个阶段，形成一个更加完善的体系，而推动生产经营的对象从原先的外部市场变为企业内部的组织。纵向一体化战略最明显的优势在于能够节约企业经营成本，增强企业的市场竞争力。奇虎科技作为互联网安全服务行业的龙头企业，从成立之初就迅速扩张，是我国第一家提供免费杀毒软件的公司，从此在我国网络安全市场上拥有了大的市场份额，本文将以奇虎科技有限公司作为研究对象，探讨竞争不断激化的如今，奇虎科技有限公司如何利用纵向一体化战略增强自身实力。关键词：纵向一体化；发展战略；奇虎公司ABSTRACTMore and more enterprises are adopting vertical integration strategies to enhance their own competitiveness. However, in practice, vertical integration has different impacts on enterprises in different industries. Vertical integration means that the enterprise has expanded from a single chain to multiple stages of the industrial chain on the basis of the original, forming a more complete system, and the object of promoting production and management has changed from the original external market to the internal organization. . The most obvious vertical integration strategy is that it can save business operating costs and enhance the market competitiveness of enterprises in the defense market. Qihoo Technology Co., Ltd., as a leading enterprise in the Internet security service industry, has expanded rapidly since its establishment. It is the first company in China to provide free anti-virus software. Since then, it has a large market share in China's network security market. This article will use Qihoo Technology Co., Ltd. as the research object to explore the increasingly intensified competition....
