浅析广告英语的语言特点和翻译方法

北京理工大学珠海学院 2020 届本科生毕业论文An Analysis of Language Characteristics and Translation Methods in Advertising English北京理工大学珠海学院 2020 届本科生毕业论文An Analysis of Language Characteristics and Translation Methods in Advertising EnglishAbstract Advertising English, as a language with special purpose, has its unique language characteristics and translation methods. With the development of the global village, international exchanges are becoming increasingly frequent. The commercial activities are inseparable from advertising. Many foreign companies often use advertisements to help marketing when holding promotional activities in China. As more and more international brands enter China, how to correctly translate the advertising English has caused increasing discussion. As we all know, the difference between Chinese and foreign languages is inevitable. To translate the original advertising text accurately, we need to understand the relevant characteristics of advertising English. We hope the translation of the advertisements can bring the same publicity effect to our consumers. This thesis aims to analyze the linguistic characteristics of advertising English from various perspectives, including lexical and grammatical characteristics. Then the other part of the thesis will combine with the rhetorical techniques often used in advertising English to propose translation methods for advertising English, including literal translation, free translation, creative translation, etc. This essay will also propose some translation strategies to further improve the translation level and accuracy of advertising English. This thesis mainly uses literature search method, the example method and descriptive research method to analyze some...