浅析海外代购市场形成的原因，现状及发展前景——以微信海外代购其及营销实践为例摘要随着互联网经济的兴起与发展，业务与空间延伸广泛的国内与跨境电商平台促成了网络购物，逐渐成为人们的一种生活方式。由网络购物衍生而迅速发展起来的海外代购业务正越来越被国内消费者所接受，成为人们获得与享受国外优质产品的重要渠道。其中，以微信通讯工具为手段，为数众多的微商已经成为海外代购市场的主力军，让微信海外代购迅速进入人们的生活。本文将以蓬勃发展的海外代购现象为研究对象，拟对海外代购，尤其是微信海外代购的营销实践作出研究，以期为海外代购提出一些具参考性的认识与市场策略。关键词：海外代购；微信海外代购；营销方式；营销策略Analysis on the Causes, Current Situation and Development Prospect of Overseas Purchasing Agency Market —— Taking WeChat Purchasing Agency and Its Marketing Practice as an ExampleABSTRACTWith the rise and development of the Internet economy, online shopping has gradually become a way of life thanks to the extensive domestic and cross-border e-commerce platforms with extensive business and space. The rapid development of overseas daigou business derived from online shopping is more and more accepted by domestic consumers and has become an important channel for people to obtain and enjoy high-quality products from abroad. Among them, WeChat communication tools as a means, a large number of wechat business has become the main force of the overseas purchasing market, let WeChat overseas purchasing quickly into people's lives. This paper will take the booming phenomenon of overseas purchasing as the research object, to study the marketing practice of overseas purchasing, especially WeChat overseas purchasing, in order to put forward some reference knowledge and market strategies for overseas purchasingKey Words ：Overseas purchasing agents; WeChat overseas purchasing agent; Marketing methods; The marketing...
