本科论文目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 企业市场竞争力概述............................................................................................31.1 企业市场竞争力的含义及特征...................................................................31.2 企业市场竞争力的作用...............................................................................32 前程无忧沈阳分公司市场竞争力现状................................................................42.1 前程无忧沈阳分公司产品竞争力现状.......................................................42.2 前程无忧沈阳分公司品牌竞争力现状.......................................................62.3 前程无忧沈阳分公司人才竞争力现状.......................................................73 前程无忧沈阳分公司市场竞争力存在的问题....................................................93.1 业务缺少差异化...........................................................................................93.2 品牌管理不完善品牌影响力下降.............................................................103.3 缺乏人才培养机制.....................................................................................114 前程无忧沈阳分公司提升企业市场竞争力对策..............................................134.1 开展海外业务扩大业务范围.....................................................................134.2 加强品牌管理提高用户忠诚度.................................................................144.3 加强人才培养与引进.................................................................................15结 论...................................................................................................
