黔东南地区农家乐旅游营销策略研究目录1 导言.............................................................................................................................11.1 研究目的........................................................11.2 相关研究现状....................................................21.3 研究方法........................................................31.4 创新点..........................................................42 农家乐旅游营销相关概述.........................................................................................42.1 农家乐的概念....................................................42.2 旅游营销的概念..................................................53 黔东南地区农家乐旅游营销现状.............................................................................53.1 黔东南地区概况..................................................53.2 黔东南地区农家乐旅游营销现状....................................54 黔东南地区农家乐旅游营销 SWOT 分析................................................................84.1 优势............................................................84.2 劣势............................................................84.3 机会............................................................94.4 威胁............................................................95 黔东南地区农家乐旅游营销中存在的问题...........................................................105.1 旅游宣传力度不够...............................................105.2 景区门票价格过高...............................................105.3 景区品牌形象设计单一...........................................115.4 农家乐旅游开发产品特色少.......................................116 黔东南地区农家乐旅游营销策略...........................................................................116.1 加强农家乐旅游市场宣传.........................................116.2 制定合理的价格方案.............................................126.3 政府主导，联合经营，共树品...
