浅析魅族科技有限公司的营销策略 摘 要随着手机市场竞争的日益激烈，国产手机厂商的处境越来越紧迫，不过在其发展的过程中仍然存在着大的机遇。不论是国产手机厂商还是外国厂商所要面对的都是最终的消费者。厂商只有深刻理解消费者行为模式，尤其是购买行为整个过程才能够通过有效市场定位与营销组合来影响消费者购买决策，提供给消费者更多的感知价值，进而在激烈的竞争中处于有利的位置。本文主要对魅族手机的营销策略进行研究，从现状到面临问题，再到对其营销策略的建议，希望本文的研究对我国国产手机的发展有一定的借鉴意义。关键词：魅族；营销策略；问题 Abstract1With the mobile phone market competition is increasingly intense， manufacturer of homebred mobile phone situation more and more research， but in the course of its development there are still big opportunity. Regardless of manufacturer of homebred mobile phone or foreign manufacturers have to face is the ultimate consumer. Manufacturers only deep understanding of consumer behavioral model， especially the purchase behavior of the entire process， only through the effective market positioning and marketing mix to influence consumer buying decisions ， to provide consumers with more perceived value， and in the fierce competition in an advantageous position. This paper on China's domestic mobile phone brand marketing strategy research， from the current situation， the problems， and then to the marketing strategy recommendations， hope this paper on China's domestic mobile phone development has certain reference significance.Key word：Homebred mobile phone；Marketing strategy；Problem目录1 引言......................................................11.1 选题目的与意义..........................................11.2 主要内容及思路..........................................12 魅族科技有限公司的发展现状、问题及对策...................12.1 魅族科技有限公司的发展现状..............................12.2 魅族科技有...
