时趣公司 网络有限公司 客户关系管理 研究 内容摘要我国 SCRM 消费市场的持续快速发展已经成为 IT 行业的主要趋势。随着中国市场成为国内外主要市场，竞争格局正在向立体化、多元化方向发展，市场除了要求产品具有良好的性能、时尚的外观和可靠的品质外，还需要有完善且灵活的客户关系管理模式作为支撑，一个具有竞争力的客户关系管理渠道模式可使得企业获得较大的竞争优势。竞争引起变革，这也正促使着 SCRM 客户关系管理模式的巨大革新和不断完善。本文主要以时趣公司网络公司为研究对象，首先介绍了客户关系管理的定义和主要特征，然后论述了时趣公司网络公司的概况及其客户关系管理状况，并介绍了公司客户关系管理存在的主要的问题，并进一步提出了公司客户关系管理的改善对策。关键词： 上海东方有线 网络 客户关系管理IAbstract The sustained and rapid development of China's IT network consumer market has become the main trend of the IT industry. As the Chinese market as the main market at home and abroad, the competitive landscape is to develop in the direction of three-dimensional, diversified, market requirement in addition to the product has good performance, reliable quality, fashionable appearance and also need to have a perfect and flexible sales model as a support, a competitive marketing channel mode can make enterprise gain greater competitive advantage. Competition causes change, this also is pushing IT the great innovation and constantly improve network sales model. This article mainly in Shanghai minhang Oriental cable companies as the research object, firstly introduces the definition and main features of sales management, and then discusses the Shanghai minhang Oriental cable network company profiles and its sales management position, and introduces the main problems of the company's sales management, and further puts forward some countermeasures to the improvement of the company's sales management.Key words: Shanghai Oriental...
