北京理工大学珠海学院 2020 届本科生毕业论文赛文思营销咨询公司营销策略研究 赛文思营销咨询公司营销策略研究摘 要近年来，中国跨境电商发展非常迅速，据数据报告显示，2019 年中国跨境电商交易规模突破 10 万亿元。这样规模的增长极大程度影响着跨境电商的发展。跨境电商这个行业能发展的如此迅速得益于三个方面，一是全球在线购物者越来越多，二是离不开国家政府出台一系列政策扶持，三是随着全球经济化，全球用户对于产品的需求越来越高，越来越多，品质消费逐渐成为主流消费观，并影响到了各行各业。本文先从中国跨境电商这个新兴行业分析其的发展现状和存在的问题，结合四种理论与赛文思营销咨询公司的实际情况，分析该行业存在的优劣势。并从赛文思营销咨询公司进一步分析，深入了解品牌出海的产品和服务，结合行业现状分析发现其中存在的问题，最后利用其优势提出具有可操作性的实际建议，以促进中国跨境电商行业的前进。关键词：跨境电商；交易规模；品牌出海北京理工大学珠海学院 2020 届本科生毕业论文Research on Marketing Strategy of The Sevens Marketing Consulting CompanyAbstractIn recent years, the development of cross-border e-commerce in China has been very rapid. According to data reports, the scale of cross-border e-commerce transactions in China exceeded 10 trillion yuan in 2019. This scale of growth has greatly affected the development of cross-border e-commerce. The rapid development of the cross-border e-commerce industry has benefited from three aspects. First, there are more and more online shoppers in the world. Second, the national government has issued a series of policy support. Third, with the globalization of the economy, Global users' demand for products is getting higher and higher, and quality consumption has gradually become the mainstream consumption concept, which has affected all walks of life.北京理工大学珠海学院 2020 届本科生毕业论文This article first analyzes its development status and existing problems from the emerging industry of cross-border e-commer...
