管理沟通英语期末整理： 1. 管理沟通的五大策略，并且如何用这些策略分析视频或平面广告的沟通效果; Communicator Strategy:Is to analysis Who am I—[credibility]。 What’s my object-(why）。 What style should I choose—(how), in all， is credibility, objective and style Audience Strategy： Techniques for gearing your communication toward your audience’s needs and interests. Containing five parts：Who are they？ What do they know？ What do they need?What do they feel?How can you motivate them? Message Strategy： 2 basic approaches: Emphasize( 强 调 ） and organize （ 有 条 理 的 ） : Defining the object \Clear ideas\ contend and structure。 Channel choice Strategy：1. Writing or speaking? -—-Writing: keeps a permanent record and more formal; ——-Speaking: need a “richer” communication （需要更丰富的沟通)- much more than words， difficult to arrange and unproductive and easier to be forgotten IM’s problem 1.The other person is not always available 2。 Not suitable for long conversation and complicated conversation。 3. easy to be forwarded！4. Informal and bad grammar leads to a bad impression. 5. Too much multitasking and lead to embarrassments； Culture Strategy: How to influence:It affects objective ， style, credibility in communicator strategy。 And selection and motivation in audience strategy。 2。 成功会议的标准，根据给定的信息撰写会议开场白或者总结发言； The meeting 1. should be prepared well2. have clear purpose, 3. Everybody should be given a role, 4. has a clear procedure。 A successful meeting contain three parts: 1. preparation before the meeting 2. participation and control during the meeting 3.decision—making and follow-up after the meeting (会议后的决策和后续行动）Opening Remark(开场语） should contain a. agreeing the t...
