I摘 要本文通过文献资料法、实地观察法、问卷调查法、数据统计法对宁德市蕉城区羽毛球俱乐部的基本情况，俱乐部管理者的基本情况，俱乐部会员的基本情况进行了调查，试图通过对宁德市蕉城区羽毛球俱乐部发展现状的调查，发现并找出其所存在的问题，根据问题找到有效的解决手段，并提出相应的积极措施，为了管理者能更好的经营俱乐部，并让会员能更好的体验运动乐趣提供我的一己之见。研究发现：1.蕉城区俱乐部主要是以爱好者组织创建和单位组织俱乐部为主，其他类型的俱乐部很少 2.俱乐部的管理者大多没有专业的经营管理经验，对于管理的理念和具体措施不够科学与专业 3.蕉城区俱乐部的活动举办的太少了，不能满足当前会员的需求。关键词：蕉城区；羽毛球俱乐部；会员；IIAbstractThis paper investigates the basic situation of the badminton club in Jiaocheng District, Ningde City, the manager of the club and the consumers of the club through the methods of literature, field observation, questionnaire and data statistics. It tries to find out the shortcomings of the development of the badminton club in Jiaocheng District, Ningde City, and puts forward the corresponding countermeasures Positive measures, in order to better managers can operate the club, in order to provide consumers with a better experience of sports fun. The findings are as follows: 1. Jiaocheng District clubs are mainly established by amateurs and organized by units, and few other types of clubs. 2. Most of the managers of the clubs have no professional management experience, and the concept and specific measures of management are not scientific and professional. 3. The activities of Jiaocheng District clubs are too few to meet the needs of current consumers.Key Word: Jiaocheng District; badminton club; consumersIII目 录.............................................................11.1 研究的目的与意义 .............................................1 ................................................
