宁夏民宿地域特色文化营销研究论文

本科论文摘 要近年来，民宿已经逐渐地改变了人们的旅行住宿方式，多样化风格的特色民宿也正在不断形成，其中丰富的地域文化资源是打造特色民宿不可缺少的要素之一。准确把握民宿与文化的关系，推动民宿产业与地域文化资源融合发展，把地域特色文化作为民宿的核心内涵，不仅可以展示地域文化的内涵与魅力，更能够塑造民宿的品牌形象，使民宿更加多样化、个性化和特色化。因此民宿产业与地域特色文化的融合营销正迎来着前所未有的发展机遇。本文将从强调宁夏民宿产业与地域特色文化融合发展的重要意义入手，通过 SWOT 模型进行研究分析的同时针对宁夏民宿在文化营销方面存在的问题，探讨民宿产业与文化产业融合发展的路径，提出推动进一步融合发展的营销对策。关键字：特色民宿，宁夏文化，产业融合本科论文AbstractIn recent years, home-stay has gradually changed the way people travel accommodation, a variety of styles of home-stay is also constantly forming, which rich regional cultural resources is one of the indispensable elements to create a unique home-stay. Accurately grasping the relationship between home-stay and culture, promoting the integration and development of home-stay industry and regional cultural resources, and taking regional characteristic culture as the core connotation of home-stay not only can display the connotation and charm of regional culture, more able to shape the brand image of home-stay, home-stay more diversified, personalized and characteristic.Therefore the home-stay industry and the regional characteristic culture's fusion marketing is having the unprecedented development opportunity.This paper will start from emphasizing the importance of the integration and development of Ningxia's home-stay industry with regional characteristics and culture, and through the analysis of SWOT model, at the same time aiming at the problems of Ningxia's home-stay industry in cultural marketing, this paper probes into the path of the integration...