摘 要随着体验经济时代的到来，人民生活水平不断提高，旅游行业也在如火如荼地发展。面对时代与旅游者的转变，旅游产品已不再是主要消费品，而是更渴望追求一种可回忆、个性化、体验化、情感化的体验性旅游产品。体验经济时代的产物是主题公园，体验是产品的核心。所以，在主题公园的发展中开发体验性的旅游产品极其重要。在罗源湾海洋世界旅游景区的实习与实地考察，对体验性旅游产品有了进一步的认识。在本次实习中主要采用访谈方式调查，并在论文中将调查结果利用ASEB 栅格分析法，从罗源湾海洋世界景区的活动、环境、体验和利益四方面出发，分别分析其优势、劣势、机遇和威胁，并提出了完善景区基础配套设施；丰富体验旅游产品类型，增加参与性和互动性；海洋玩具店创新升级体验性纪念品，注重旅游者体验性、个性化需求；重视体验过程中情节的设计、体验的真实性、可持续性等开发对策。为罗源湾海洋世界创新发展体验性旅游产品提供策略，并满足广大游客的需求。关 键 词 ： 体验性旅游产品；罗源湾海洋世界；ASEB 栅格分析法AbstractWith the advent of the era of experience economy, people's living standards are constantly improving, and the tourism industry is also booming. In the face of the change of The Times and tourists, tourism products are no longer the main consumer goods, but more to pursue a memorable, personalized, experiential, emotional experience of tourism products.Theme parks are the products of the era of experience economy, and the core of products is experience. Therefore, experiential tourism products are extremely important for the development of theme parks. The practice and field study in ocean world scenic spot ofluoyuan bay have made a further understanding of the experience of tourism products. In this internship, the survey was conducted mainly by interview and the survey results were analyzed by ASEB grid analysis in the paper. The advantages, disadvantages, opportunities and threats of luoyuan bay ocean world were analyzed from the four aspects of its act...
