摘 要旅行社是旅游产品和游客的“媒婆”，是游客获取旅游信息和旅游产品的重要渠道。本文通过实地调查法和文献归纳与分析法对宁德旅行社的经营管理进行研究并且分析出宁德旅行社经营管理存在的问题，宁德旅行社在发展的道路上存在着经营管理的规范性、成本控制、内部管理、旅游产品、门店形象五大问题本文对宁德旅行社经营管理存在的五大问题作提出五大建议，盼望宁德旅行社在发展的道路上认识自身管理存在的错误并且及时的改正，旅行社在发展的道路上能够越来越好。关键词: 宁德旅行社；旅行社经营管理；存在问题；对策Abstractsuggestions on the management and operation of travel agencies in Ningde,It is hoped that Ningde travel agencies will recognize the mistakes in their management and rectify them in a timely manner, Travel Agency in the road of development can be better and better.Travel agencies are matchmakers for tourist products and tourists,It is an important channel for tourists to obtain tourism information and tourism products.This paper studies the operation and management of travel agencies in Ningde Ningde by means of field investigation and literature induction and analysis, and analyzes the problems existing in the operation and management of travel agencies in Ningde,There are five problems in the development of Ningde travel agency, which are standardization of management, cost control, internal management, tourism products and store image,This paper puts forward five Key words: Ningde travel agency；Travel agency management；Existing problems；countermeasure目 录1 引言……………………………………………………………………………… P11.1 研究背景……………………………………………………………………… P11.2 研究意义……………………………………………………………………… P22 国内外旅行社管理综述………………………………………………………… P22.1 国内旅行社管理研究综述…………………………………………………… P32.2 国外旅行社管理研究综述……………...
