岭南印象园旅游文化创意产品开发现状调查摘 要 目前，随着人们对物质水平要求的提高，使得全球发展最大也最快的产业就是旅游业。立足于我国国情来看，旅游业在我国改革开放的成功中所起到的作用是不容小觑的。而在旅游产业中，旅游文化产品是该行业的重要收入来源，因此也是旅游业非常重要的部分，衡量旅游业发展程度的重要指标。岭南印象园是一个具有浓厚的民俗文化与乡土风情的旅游景区，该景区融合休闲、购物、观光、餐饮等多方面的服务。处于初步发展阶段的岭南印象园文化创意产业，其发展过程中存在诸多问题，比如产品严重同质化等等。本研究立足于背景故宫文化创意产品的成功经验，设计出文化创意产品顺利实现的渠道与方法。本文还调查了岭南旅游文化产品的发展现状及游客对岭南旅游文化产品的建议进行系统分析的同时提出了相应的岭南旅游文化产品开发策略。关键词: 岭南印象园 旅游文化创意产品 旅游经济 纪念品Abstract As a major industry in the world, tourism has made unprecedented breakthroughs and development since the reform and opening up in China. Tourism plays an important role in the national economy. Tourism and cultural products as an integral part of tourism industry, its income is also an important part of tourism income. It is an important index to measure the development of tourism. As an important aspect of the service industry of the third industry, tourism has developed rapidly in recent years and has become an economic growth point. South of the Five Ridges impression garden is a tourism, leisure, entertainment, catering, shopping, experience south of the Five Ridges local customs and south of the Five Ridges folk culture tourist attractions. South of the Five Ridges impression garden culture and creative industry is still at the initial stage, and the problem of homogenization of cultural and creative products is more serious. Taking the cultural and creative products of the Imperial Palace in Beijing as the main point of entry, th...
