目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 本溪建设银行桓仁支行对私业务现状...............................................................31.1 本溪建行桓仁支行对私业务现状...............................................................31.2 本溪建行个人理财业务现状.......................................................................32 本溪建行对私业务中的存在的问题...................................................................52.1 对私客户理财产品结构单一.......................................................................52.2 客户群体定位营销较弱...............................................................................52.3 对私业务产品营销渠道狭窄.......................................................................62.4 缺乏专业性强的理财业务人员...................................................................62.5 风险防范和控制体制不健全.......................................................................73 本溪建行对私业务问题的解决对策...................................................................83.1 推动理财产品创新转型...............................................................................83.2 重视客户关系的管理工作...........................................................................83.3 实施多样化的理财产品促销方式...............................................................93.4 努力吸引高端理财人员...............................................................................93.5 构建个人理财业务风险防控体系.............................................................10结 论........................................................................................................