南昌市汽车消费者行为分析 汽车服务工程专业

I 南昌市汽车消费者行为分析摘要随着社会经济的发展和人们生活水平的提高，居民可支配收入的增加带来了中国的私人汽车的消费需求与日俱增，同时还使得人们消费行为有所改变。中国汽车市场经历 10 年的高速发展之后，迎来了私人汽车普及期，于汽车行业而言，消费者新需求的洞察与把握，正在变得前所未有地重要。本文将基于购买行为理论，深入分析南昌汽车市场销售状况，包括南昌汽车销售基本情况、南昌市民购买能力等，进而探讨影响南昌市购买行为因素并加以总结，以期能够为南昌汽车产业的发展有微薄贡献。关键词：南昌市；汽车市场；消费者行为IIAbstractWith the development of society and economy and the improvement of people's living standard, the increasing disposable income of residents has brought about the increasing consumption demand of private cars in China, and also caused people's consumption behavior to change. China's auto market after 10 years of rapid development, ushered in the popularity of private cars, in the automotive industry, the consumer demand for new insight and grasp, is becoming more important than ever. Based on the theory of purchase behavior, this paper analyzes the sales situation of Nanchang automobile market, including the basic situation of automobile sales in Nanchang and the purchasing power of Nanchang, and then summarizes the factors that affect Nanchang's purchase behavior in order to develop the Nanchang auto industry. contribution.Key words: Nanchang; automobile market; consumer behaviorIII目 录 第一章 绪论...............................................11.1 本文研究背景及意义..................................................................11.2 国内外研究现状..........................................................................11.3 本文研究内容与方法..................................................................2第二章 购买行为理论分析...................................32.1 购买行为..........................................