本科论文目 录摘 要.....................................................................................................IAbstract......................................................................................................II引 言....................................................................................................11 营销的理论综述.....................................................................................31.1 营销的含义....................................................................................31.2 营销策略内容................................................................................31.3 市场营销策略的重要性................................................................42 南充四方建筑设计公司市场营销策略现状分析.................................72.1 南充四方建筑设计公司简介........................................................72.2 南充四方建筑设计公司市场营销策略现状................................73 南充四方建筑设计公司市场营销策略存在的问题.............................93.1 产品设计缺少个性化....................................................................93.2 价格偏高........................................................................................93.3 服务不够人性化..........................................................................103.4 营销渠道单一..............................................................................114 南充四方建筑设计公司商场营销策略的对策及建议.......................124.1 提倡产品个性化设计..................................................................124.2 降低价格......................................................................................124.3 提倡人性化服务..........................................................................134.4 扩展营销渠道..............................................................................13结 论..................................................................................................15参考...
