本科论文摘 要随着国际形势的发展，我国企业的竞争压力逐渐增大，国际宏观形势动荡不安使国内企业也受到一定影响，纷纷进行了企业文化的改革。随着企业文化的改革，企业发展形势有所好转，竞争能力也大大增强，但企业文化存在的一些显著问题也随之而来。本文针对企业文化落地层面，通过经验分析，找出企业文化发展的现状和新的趋势，对企业文化落地的五个载体进行了整理，选用几个典型的企业文化案例，对企业文化落地进行了系统的研究，提出了一些能够帮助企业文化切实有效落地的意见，望能为企业的发展提供帮助。关键词 企业文化，企业文化落地，企业文化建设本科论文AbstractWith the development of the international situation, the competitive pressure of Chinese enterprises has gradually increased, and the turbulent international macroeconomic situation has also affected domestic enterprises to a certain extent, and they have carried out corporate culture reforms. With the reform of corporate culture, the development situation of the company has improved and its competitiveness has been greatly enhanced, but some significant problems in the corporate culture have also followed. This article aims at the level of corporate culture, through empirical analysis, finds out the current status and new trends of corporate culture development, sorts out the five carriers of corporate culture landing, selects several typical corporate culture cases, and conducts corporate culture landing The systematic research has put forward some opinions that can help the corporate culture to land effectively and effectively, and hope to provide help for the development of the enterprise.Key words Corporate culture, Corporate culture landing, Corporate culture construction本科论文目 录摘 要...................................................................................................................................2Abstract.......................................................
