I摘要随着互联网的兴起和社会生产分工专业化的进一步深化，传统的价值链已经逐潮转化为价值网络，市场主体间的联系不断增强。在这样的条件下，平台企业应运而生。随着平台企业的不断兴起，他们之间的竞争越来越激烈，平台企业如何求得生存、获取价值，是亟待研究的问题。本文通过平台类综合性互联网企业的价值影响因素进行分析的基础上，得出对企业价值有较大影响的因素指标：技术因素、成本因素、市场因素和管理因素。并分析了这 4 个影响因素与价值关系的影响机理。平台企业对这些因素进行科学合理的控制可以提高企业的价值，增强企业的竞争力。关键词：平台企业；价值；影响因素；机理分析With the rise of the Internet and the deepening of the specialization of social production division of labor, the traditional value chain has been gradually transformed into a value network, and the connections between market players have been continuously strengthened. Under such conditions, platform companies came into being. With the continuous rise of platform companies, the competition between them is becoming more and more fierce. How to survive and gain value from platform companies is an urgent problem to be studied. Based on the analysis of the value influencing factors of platform-based comprehensive Internet companies, this paper draws the index of factors that have a greater impact on the value of the company: technical factors, cost factors, market factors and management factors. And analyzed IIthe influencing mechanism of the relationship between these four influencing factors and value. Platform companies can scientifically and reasonably control these factors to increase the value of the enterprise and enhance the competitiveness of the enterprise.Keywords: platform enterprise; value; influencing factors; mechanism analysis1目 录摘要..................................................................................................................
