I基于广州绿怡岛假日农场的乡村旅游市场营销策略研究内 容 摘 要近几年来，经济的发展以及人们营销观念的转变，人们的旅游方式越来越趋于多元化。乡村旅游现如今已经成为一个比较常见的休闲娱乐活动，是实现乡村振新战略的有效手段。人们在工作闲暇之余，都想要让自己的身心得到放松，缓解平时工作的压力。乡村旅游也在时代的大潮流中不断地发展，不仅可以提高当地居民的文化知识和综合素质，更是可以为城市居民提供一个休息场所。广州作为我国的一线城市，当地的乡村旅游业依托着城市的发展前景广阔。绿怡岛假日农场作为广州乡村的一个旅游观光场所，旅游资源丰富，有独特的区位优势，制定营销策略吸引游客到达农场游玩。本文从广州绿怡岛假日农场的乡村旅游发展现状入手，通过调查收集广州绿怡岛假日农场的相关信息，对乡村旅游的发展现状进行初步的了解。通过SWOT 理论对该农场的营销环境和营销现状进行分析研究，找出广州绿怡岛假日农场发展中遇到的问题，在此基础上，提出针对性的营销策略，希望有助于充分利用农场本身的资源，结合自身的优势和机遇，吸引更多的游客，实现更好的发展。同时为其他乡村旅游项目的发展提供一些有用的参考。关键词:乡村旅游； 营销策略；假日农场IIA Study of Rural Tourism Marketing Strategy Based on Holiday Farm in Green Island Guangzhou Summary.AbstractIn recent years, with the development of economy and the change of people's marketing concept, people's tourism mode is becoming more and more diversified. Nowadays, rural tourism has become a more common leisure and entertainment activity, which is an effective means to realize the strategy of rural rejuvenation. In their spare time at work, people want to relax their body and mind and relieve the pressure of normal work. Rural tourism is also constantly developing in the great trend of the times, which can not only improve the cultural knowledge and comprehensive quality of local residents, but also provide a rest place for urban residents. As a first-tier city in China, the local rural tourism industry relies on the broad develop...
