I论新媒体时代企业形象的构建策略摘要 新媒体时代，互联网技术正在不断地进步，许多新兴媒介手段深刻地改变着现在人们的生活方式，影响人们的消费习惯，越来越多的企业通过新媒体构建企业形象。但是，大多数企业对于新媒体的运用还是停留在其高效的传播速度方面，因此有效的，多元化的利用新媒体进行企业形象的构建具有很重要的现实意义。文章在强调新媒体时代构建企业形象的必要性的基础上，分析了新媒体时代构建企业形象面临的机遇和挑战，提出了新媒体时代构建企业形象的三种构建策略，分别是提高产品质量，优化公众体验；多平台推广，构建企业良好形象；丰富传播内容，助力形象提升。关键词 新媒体时代 企业形象 构建 On the Construction Strategy of Enterprise Image in New Media AgeAbstract In the new media era, Internet technology is constantly improving, and many new media means have profoundly changed people's way of life and affected people's consumption habits, More and more enterprises construct corporate image through new media. However, most enterprises still stay in the use of new media in its efficient communication speed, so effective, diversified use of new media to build corporate image has a very important practical significance. On the basis of emphasizing the necessity of constructing corporate image in the new media era, this paper analyzes the opportunities and challenges of constructing corporate image in the new media era, and puts forward three construction strategies of corporate image in the new media era, which are Improve product quality, optimize public experience; multi-platform promotion, build a good image of the enterprise; enrich the content of communication, help image promotion.Keywords New Media Age Corporate Image structure 目录引言..........................................................................1一、新媒体时代构建企业形象的必要性....................................................................1（一）企...
