基于企业财务信息的运营效率分析

1北京理工大学珠海学院 2020 届本科生毕业论文基于企业财务信息的运营效率分析 -以海尔集团为案例基于企业财务信息的运营效率分析-以海尔集团为案例摘 要随着我国经济的不断发展，家电行业的重资产经营模式已经不受欢迎，近几年，家电行业不仅面临着对国有经济的影响减缓，还受到了国际品牌对国内消费者的影响，国际市场竞争激烈，我国家电企业在国际市场中所占份额有所减少，但作为本文的研究对象海尔集团而言，在国际市场仍有一席之地。本文选取海尔集团作为案例进行研究，通过收集披露相关信息，来分析该企业的运营效率。本文收集了海尔集团 2014 年至 2018 年的相关数据和财务信息，对信息进行处理，对应收账款周转率、存货周转率、流动资产周转率、固定资产周转率、总资产周转率进行主成分分析，得到海尔集团运营效率指标，再结合回归方法对影响海尔集团的运营效率进行分析，最后通过对信息整理、分析与归纳给出海尔集团运营的建议。关键词：运营；运营效率；信息；信息分析2北京理工大学珠海学院 2020 届本科生毕业论文Operational Efficiency Analysis Based on Corporate Financial Information - Take Haier Group as an ExampleAbstractWith the continuous development of China's economy, the home appliance industry has also previously had a heavy asset management has been unpopular, in recent years, the home appliance industry is not only faced with the impact on the state-owned economy slowed down, but also by the effect of global brands on internal consumers, the global market competition is fierce, China's home appliance enterprises in the international market share has been reduced, but as the object of this paper, Haier Group, it still have a place in the international market. This paper selects Haier Group as a example of case research, through the collection of enterprise disclosure information and other relevant information, to Haier Group 2014-2018 data and financial indicators as the research content, first of all, corresponding to the accounts receivable turnover rate, invento...