第 1 页新媒体环境下政府危机公关策略研究摘要 进入 21 世纪，数字网络媒体迅猛发展，微博、微信、网络论坛等新媒体使得信息传播更为便利、迅速，人们可以通过新媒体平台在极短的时间内接收到最新的国内外信息，这也对政府的危机公关能力提出了更高的要求。据官方披露的有关数据表明，我国互联网上网人数截止 2018 年底已经达到了 82851 万人。通过例举一些典型的政府危机公关案例，深入分析了当前新媒体环境下政府危机公关存在的问题，提出了对应策略，这对政府危机公关工作起到一定的借鉴作用。论文在研究和论述新媒体环境中政府危机公关的对策部分，着重于从理论与实践相结合的角度出发，保证了所提对策的科学性。关键词 新媒体环境 公共危机 政府危机公关 The government crisis public relations strategy research under the new media environmentAbstract Entering the 21st century, the rapid development of digital network media, weibo, WeChat, network BBS, etc. The new media makes the information communication more convenient, quickly, people can through new media platforms in a very short period of time to receive the latest information at home and abroad, this also for the government's crisis management ability put forward higher requirements. According to the official disclosure of relevant data show that the number of Internet in our country by the end of 2018 has reached 828.51 million people. Through some typical example of the government crisis pr case, in-depth analysis of the current problems existing in the government crisis public relations under the new media environment, put forward the corresponding strategies, which have some reference for the government crisis public relations work. Papers on research and discusses the new media environment countermeasures for part of the government crisis pr, focuses on from the perspective of combining theory and practice, to ensure the science of the proposed countermeasures.KEY...
