本科论文目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 凌海市大兴彩板公司营销现状............................................................................31.1 金属制造行业背景.......................................................................................31.2 公司产品策略现状.......................................................................................41.3 公司定价策略现状.......................................................................................51.4 公司分销策略现状.......................................................................................71.5 公司促销策略现状.......................................................................................72 凌海市大兴彩板公司营销过程现存问题............................................................92.1 品牌营销缺乏系统性规划...........................................................................92.2 折扣价格的形式过少.................................................................................102.3 分销渠道单一.............................................................................................102.4 促销方式缺乏针对性.................................................................................113 凌海市大兴彩板公司营销策略优化建议..........................................................123.1 确立企业的品牌战略.................................................................................123.2 提倡现金折扣与功能折扣.........................................................................123.3 建立间接分销模式.....................................................................................133.4 根据目标群体进行...
