目 录摘 要........................................................................................................................1Abstract.....................................................................................................................2引 言........................................................................................................................31 项目背景................................................................................................................41.1 现状分析.......................................................................................................41.2 项目可行性分析...........................................................................................42 肯德基的发展历程................................................................................................52.1 国外...............................................................................................................52.2 国内...............................................................................................................62.2 沈阳区域.......................................................................................................62.3 未来趋向.......................................................................................................63 肯德基的新媒体手段............................................................................................73.1 产品方面.......................................................................................................73.2 价格方面.......................................................................................................73.3 渠道方面.......................................................................................................73.4 促销方面.......................................................................................................84 肯德基的策划促销活动.................................................................
