摘 要近年来，在乡村振兴战略的背景下，我国农业经济发展迅速，山东省的农业产量居我国前列，在全省综合的经济架构中，农业经济占据着很大的比例，其独具特殊的优越环境条件以及积累的宝贵经验，使山东省农业经济独具特点。农业会展是新时代下产生的新兴行业，对于农业经济的发展具有极强的助推作用。本文根据其农业经济发展的要求，在明确农业会展业的内涵和特征的基础上，运用问卷调查法以及 SWOT 分析法对山东省农业会展发展现状进行分析。通过分析发现，山东省农业会展业存在发展基础相对薄弱、发展结构有待提升、展会质量有待改善、会展人才缺乏等方面的问题。作者就当前存在的这些问题，提出培养会展专业人才；发挥农村优势，实施差异化发展战略；建立乡村博物馆、图书馆等促进乡村文化发展；与乡村旅游相融合，举办特色展会提升地区知名度等建议，为山东省农业会展发展提供理论及实践依据。关键词：农业会展，SWOT 分析，发展对策，山东省本科论文AbstractIn recent years, with the rapid development of China's agricultural economy, and in the context of the strategy of rural revitalization, this paper selects Shandong Province as a large agricultural province, according to the requirements of its agricultural economic development, on the basis of defining the connotation and characteristics of agricultural exhibition industry, using questionnaire survey and SWOT analysis to analyze the current situation of agricultural exhibition development in Shandong Province. In order to find the development strategy of agricultural exhibition in Shandong Province, and put forward the positive and effective theory and suggestions.Through the analysis, it is found that the agricultural exhibition industry in Shandong Province has some problems, such as the relatively weak development foundation, the development structure to be improved, the exhibition quality to be improved, the exhibition form to be diversified, and the lack of exhibition talents.Finally, the author puts forward some suggestion...
