论共享单车的商业模式论文

本科论文AbstractIn recent years, with the rapid development of China's economy, the people's concept of environmental protection is increasing, the Internet and shared economy as a new way of life emerged, and the most representative of which is the sharing of bicycles. As an effective solution to the last kilometer of residents travel the best solution to the sharing of bicycles to truly become synonymous with green environmental protection, in addition to the meaning of this era, more important is to rely on the development of low-carbon, environmental protection, sustainable and other concepts of business models. This paper analyzes the current development of the business model of shared bike in the era of shared economy, focusing on the marketing model, profit model to carry out in-depth research, and then find out the advantages of the shared bicycle business model, find out its problems and shortcomings, for the problems and shortcomings found to provide business model optimization countermeasures and strategies, Further deepen the value proposition of shared bicycle stoic to provide users with more reliable, more intimate bicycle services, and promote the sustainable development of a healthy living.Key words: Shared economy, Shared cycling，Business model本科论文目 录前 言...............................................................11.绪 论.............................................................21.1 研究背景.....................................................21.2 研究意义.....................................................22.基本概念..........................................................32.1 共享经济.....................................................32.2 商业模式.....................................................33.共享单车发展现状分析..............