中文题目： 互联网行业的企业并购及其影响分析 英文题目： Analysis of the Mergers and Acquisitions of Internet Industry and Corresponding Impact__ 目 录中英文摘要与关键词...........................................................................................................1一、引言..................................................................................................................................2二、相关概念和理论...........................................................................................................2（一）网络经济的相关概念和理论.....................................................................................2（二）企业并购相关概念和理论.........................................................................................3(三)垄断的相关概念...........................................................................................................5三、互联网企业并购的动因.............................................................................................5（一）资本驱动.....................................................................................................................5（二）突破临界容量，实现正反馈.....................................................................................6（三）降低竞争成本.............................................................................................................7（四）多样化经营，建设行业生态圈.................................................................................8四、互联网企业并购的影响.............................................................................................8（一）淘汰弱势企业，避免恶性竞争，促进资本流动的良性循环.................................8（二）帮助企业突破临界规模，实现正反馈机制.............................................................8（三）扩大完善互联网生态圈，实现多种协同效应.........................................................9（四）影响市场结构，引起垄断、增加用户转移成本................
